If you are looking to make a marketing impact at a tradeshow, you need creative promotional products. It is possible to think of a trade show as an outdated marketing strategy. The reality is that trade shows are some of the most effective ways of showcasing your products. The size of your company should not hinder you from participating in a tradeshow. Whether small or big, participating in a tradeshow will help you connect with new clients while endearing yourself to existing ones.
Developing creative promo products that leave a lasting impression on your clients can be challenging but doable. Here are five product ideas that can help you create an enduring impression among your clients.
1. USB Chargers
Branded USB Charges may not be cheap, but their value to the people attending a trade show is great and immediate. Everyone in the show will most likely have a device that will need a USB charger. To communicate with home and elsewhere, people need USB chargers to recharge their phone batteries. Giving out branded USB chargers as promo products would, therefore, have an instant impact likely to last a long time.
2. Smartphone Wallets
Smartphone wallets are wonder items in trade promotions. They are cheaper to produce than the branded USB chargers, but they have few rivals among promo products in leaving lasting impressions. Their value and impact are immediate. Besides securing the user’s mobile phone, smartphone wallets are ideal for storing cards, ID and other personal documents. They eliminate the need for carrying an extra wallet, one for a smartphone; and another for the other items.
3. Sunscreen
Branded packets of sunscreen make impressive promo products. They give clients the impression that you have their best interests at heart. Not a bad compliment! This is a must-have item, especially when holding outdoor events during summer.
4. Sunglasses
Protecting the eyes is as important as protecting your skin during sunny outdoor trade campaigns. Customers will find branded sunglasses impossible to pass up. As they wear them, they take your business with them, sometimes to places you could not have otherwise reached, and to audiences far removed from the promotional event.
5. Reusable Water Bottles
Giving out re-usable bottles sends a message of a company that is eco-friendly. This is an important attribute in today’s climate-change-sensitive world. As people become thirsty during a trade show, they will need to drink water. Branded re-usable bottles take your brand into your customer’s house, and wherever else they go. More information can be found on the Brandability website.
6. Digital Downloads
A digital gift can be a good break from all the other promo products offered at a trade show. It is simple and light; in fact, weightless. Provide clients with a link to your online store from where they can access an exclusive discount with their first purchase. Scanned codes saved in a customer’s phone could lead to an instant sale.
7. Breath Mints
Breath mints are irresistible during long working hours. People attending a trade show will appreciate your branded breath mints’ ability to promote conversations without the embarrassing bad breath. Talk of giving potential customers a fresh breath of air, literally.
Besides carrying your brand and message beyond the event, promotional products at a trade show must combine usability and visibility. They will receive greater visibility and use if they add value to a client.
