CRM, also Customer Relationship Management, is an effective tool that you must have and use in real estate. Many real estate agents still use Excel spreadsheets or other simple contact manager tools like the ones in Gmail or Outlook for managing their databases. This, however, makes the databases look like nothing more than a list of names and numbers. But what if you can automate the whole process and also develop and maintain a strong relationship with your clients? Here are some great real estate CRM tips for your business.
1. You stay in touch with your previous clients
It is not uncommon to get so caught up in where your business is in the present that you forget what or who got you there in the first place. What most people may not realize is that even the past clients who made you successful and got your business where it is now are still crucial and can still contribute to the betterment and growth of the business. But if you are using CRM, you get to stay in touch with even your past clients. You will have a follow-up plan that also keeps your clients on the loop about where you and your business are. This also improves the chances of the client coming back for another deal as well.
2. You can give referrals as well
With a good CRM system in place, you do not just get referrals, but you can give them too. You can be the go-to person when other businesses are out looking for people that are in your database for their businesses. This is also just as important in the real estate line of work.
3. Easy automation
A good CRM system also lets you automate your digital marketing processes so everything is always in play and all cards are moving when need. You will no longer have to worry about sending postcards to your clients to market your business. Today, emails and other online lead generation programs and software make work easier. You can now automate your emails to send monthly newsletters to your customers to constantly keep them updated about your progress. The use of CRM in real estate also makes marketing more trackable and campaigns easy to plan. This is one of the main reasons why modern agent prefers to use the CRM tool to the older traditional ones like the Excel spreadsheets.
4. Develop stronger relationships
As mentioned earlier, CRM helps real estate agents to develop good relationships with their clients. A good CRM setting allows for the accountability and tracking of all processes that run in your business. CRM systems also help keep notes of all previous conversations, so you always know where to pick off every time you want to continue a conversation with your precious clients.
5. Using social media
A good CRM system also helps you use the social media productively to market your real estate business. You can use your business social media to keep in touch with your clients, both present and past, and put them on the loop of what is happening in your business. You can also share any new progress with the business or current developments. This connects you and your clients more and ensures a healthier relationship.
