There are different types of promotional products to choose from, but it’s easy to make mistakes when using them to promote your brand. Here are some of the mistakes to keep in mind and how to avoid them.
1. There’s No Real Objective
Prior to choosing the type of product to market your brand, you should first decide on the objective of this strategy. Do you want to build an email list? Are you looking for ways to drive more traffic to your online business? Are you simply looking to increase brand awareness?
By having a tangible and realistic objective, you will be able to make the right choice when it comes to product type and design. If you don’t have a defined goal or objective, odds are your promotional campaign may end up failing.
2. No Distribution Plan
It may be surprising to know that some businesses invest in promotional products without a clear distribution plan. Just imagine placing an order for thousands of branded t-shirts without really knowing how to share them with your customer base. Don’t buy promotional products without a clear campaign purpose.
Once you know your goals, you can decide on the best distribution method to get your promo products to your recipients. If you’re looking to gain customer loyalty to your business, including a promo item with every purchase is a step in the right direction. Want to draw more customers to your business? Give away free gifts at events.
Don’t just give out your promotional products to anybody. It is advisable to target the most important customers, prospects, and leads. Your distribution plan can either make or break your marketing campaign, so choose wisely. Learn more information and find additional resources at the Brandability website.
3. Choosing the Wrong Item
One of the most common mistakes most businesses make is choosing a promotional product that is not well-suited to their target audience. In this case, business owners opt for an item they like, rather than an item that will increase their audience. It doesn’t work that way. Instead, select an item tailored to the needs of your target audience.
An item that will be well-received, valuable and appreciated by the recipient will deliver much-desired results. Conduct research about your clients’ needs and interests and find a promotional product that best appeals to them.
4. Leaving Everything Till the Last Minute
Planning is key when it comes to choosing a promotional product. You need to start planning ahead of time. This way, you can eliminate or reduce any risks along the way. You don’t want to go through the stress of finding a printing company a few days before your big event. Besides the stress and waste of resources, you’ll also lose a lot of money as you’ll be charged exorbitantly to get the job done with such a quick turnaround. Don’t leave everything until the last minute. Always be prepared and plan a few months ahead of time.
Using branded apparels and promotional items is a great way to increase brand awareness while offering your clients something they will cherish for a long time. To ensure success with your marketing campaign, avoid the above-mentioned mistakes when using promotional products.